Founder Stroy
Early Experience
I began my journey in content creation in 2020 with The Uncoiled Magazine — what started as a personal literary platform quickly grew into an international community of artists and writers. That early experience shaped my belief that storytelling, when done right, can transcend borders and build movements.
My professional path into social media began as a Content Producer for the YouTube community Perspectopia, where I led a team of 10. I later worked with The Borgen Project and Turkishle, gaining an international perspective on audience psychology and purpose-driven communication, before refining my brand strategy experience with agencies in India.
Why The 27th Parallel?
Today, as the Lead Content Strategist at The 27th Parallel, I bring that cross-cultural, strategic perspective into helping brands grow.
We built The 27th Parallel to make thoughtful storytelling and structured social media marketing accessible to emerging and growing D2C brands. Our work spans across scales, from building early-stage brands from the ground up to executing larger campaigns and creating high-impact, viral content.
At its core, our focus is simple: helping brands identify the right approach to social media — one that aligns with where they are and where they want to go. Because visibility without direction is noise. And storytelling, when strategic, is growth.