Founder Stroy
Early Experience
I began my journey in content creation in 2020 with The Uncoiled Magazine — what started as a personal literary platform quickly grew into an international community of artists and writers. That early experience shaped my belief that storytelling, when done right, can transcend borders and build movements.
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My professional path into social media began as a Content Producer for the YouTube community Perspectopia, where I led a team of 10. I later worked with The Borgen Project and Turkishle, gaining an international perspective on audience psychology and purpose-driven communication, before refining my brand strategy experience with agencies in India.​
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Why The 27th Parallel?
​Today, as the Lead Content Strategist at The 27th Parallel, I bring that cross-cultural, strategic perspective into helping brands grow.
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We built The 27th Parallel to make thoughtful storytelling and structured social media marketing accessible to emerging and growing D2C brands. Our work spans across scales, from building early-stage brands from the ground up to executing larger campaigns and creating high-impact, viral content.
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At its core, our focus is simple: helping brands identify the right approach to social media — one that aligns with where they are and where they want to go. Because visibility without direction is noise. And storytelling, when strategic, is growth.
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