Retiyo
Overview:
Retiyo is a purpose-led fashion brand rooted in Indian craft and community. We’ve partnered with Retiyo as their long-term creative and content partner, managing how the brand shows up across digital platforms.
What We Do for Retiyo:
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End-to-end social media content production and creation
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Brand communication across all digital channels
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Ongoing content strategy, storytelling, and visual direction
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Campaign ideation and execution
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On-ground and in-store campaign shoots
Key Campaigns & Milestones
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Brand Launch & Store Opening Campaign: We strategised, produced and executed content for their flagship Panchgani Store, launching it online for the first time. Objective was to create a long term content bank that represents the store’s warmth and inviting feel.
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Taru & Agni: To bring alive the soul of Retiyo’s Taru and Agni collection, a poetic tribute to nature and the elements within us. Taru, representing trees, stands for calm strength and rootedness; Agni, meaning fire, captures the spirit’s inner spark and movement. Conceptualised and executed a nature-led campaign shoot that visually reflected the elemental story of the collection.
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Social Impact Campaign – Revanta Khadi Foundation
Conceptualised and executed a campaign highlighting Retiyo’s foundation, which works to generate employment opportunities in below-poverty-line villages through khadi and handloom initiatives.
