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Exhale Label

Objective:

To grow Exhale Label’s digital presence as a conscious fashion brand rooted in mental health advocacy, and connect authentically with Gen Z and young millennial audiences.

Content Strategy
Content Production
Social Media Management
 

What we did:

Strategic content experimentation, community engagement, and culture-led storytelling across digital touchpoints.

  • Managed community channels and built meaningful 1:1 connections through conversations, interviews, and UGC prompts.

  • Created culturally relevant posts and event-led concepts designed to resonate with a values-driven audience.

20+

Content Formats
Tested

2.39%

Consistent ER

3Lac+

Organic Viewership 

Social Media Content

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Community-first Content

Product-first Content

Brand + Storytelling Content

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